Sharp, data-backed articles written by our trademark analysts. Understand the USPTO process, avoid costly pitfalls, and protect every inch of your brand identity with confidence.
What you will find
Every article is crafted to match our service playbooks, so you can move from reading to action without guesswork.
Nearly half of first-time trademark applications trigger USPTO refusals. Here is why do-it-yourself filings stumble and how expert guidance keeps your mark on track.
Filing the application is just the beginning. Learn every checkpoint from USPTO intake to registration so you can set realistic expectations with stakeholders and investors.
Registration is only the start. Without active monitoring you can lose exclusivity, weaken damages claims, and erode brand equity. Three cautionary tales show what is at stake.
Common law rights are limited to your immediate trade area. Discover why federal registration still matters even if you have been selling under the name for years.
A likelihood-of-confusion refusal is not the end of the road. Learn the legal strategies we deploy to convince the USPTO that your mark can coexist.
Choosing the wrong filing basis can waste both government fees and momentum. Compare intent-to-use and use-in-commerce filings so your launch stays on schedule.
Names are just the beginning. Learn how to protect the full sensory experience of your brand, from logos to packaging and even colors.
Missed an office action deadline or mailed a fee to the wrong address? You may still save the application with a timely petition to revive.
Lock in rights before unveiling your brand to the world. A smart pre-launch strategy avoids conflicts, secures priority, and keeps momentum strong.
Trademark budgets cover more than a single filing fee. Understand every line item so you can compare DIY options with full-service protection.
Talk to a Legal Mark Experts strategist for a no-pressure consultation, or start your application online in minutes.